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| Auteur principal: | |
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| Format: | Recurso educativo Open Access |
| Langue: | en |
| Publié: |
1989
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| Sujets: | |
| Accès en ligne: | https://eric.ed.gov/?id=EJ396886 |
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Table des matières:
- Clustered America: The Communities We Serve. Weiss, Michael J. Census Figures Cluster Grouping Community Characteristics Community Surveys Demography Library Services Life Style Marketing Neighborhoods Sociocultural Patterns Describes the cluster system of targeted marketing analysis, which uses geodemographic analysis to develop understanding of communities at the micro level. Characteristics of some types of neighborhoods found in the United States are described and the use of this approach by librarians conducting community analyses is discussed. (CLB)