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| Main Author: | |
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| Format: | Recurso educativo Open Access |
| Language: | en |
| Published: |
1989
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| Subjects: | |
| Online Access: | https://eric.ed.gov/?id=EJ402680 |
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| _version_ | 1867181509460361216 |
|---|---|
| author | Kies, Cosette |
| author_facet | Kies, Cosette Kies, Cosette |
| collection | Education Resources Information Center |
| contents | Marketing the Librarian: The Weakest Link in the Chain. Kies, Cosette Librarians Marketing Professional Recognition Public Opinion Public Relations Status Surveys Presents the results of a survey that ranked several professions in six categories: integrity, importance to society, general intelligence, status, ethical behavior, and special knowledge. The public image of librarians is then discussed, and it is argued that librarians need to recognize the value of marketing and public relations to promote themselves. (12 references) (CLB) |
| format | Recurso educativo Open Access |
| id | eric_EJ402680 |
| institution | ERIC Institute of Education Sciences |
| language | en |
| publishDate | 1989 |
| record_format | eric |
| spellingShingle | Marketing the Librarian: The Weakest Link in the Chain. Kies, Cosette Librarians Marketing Professional Recognition Public Opinion Public Relations Status Surveys Marketing the Librarian: The Weakest Link in the Chain. Kies, Cosette Librarians Marketing Professional Recognition Public Opinion Public Relations Status Surveys Presents the results of a survey that ranked several professions in six categories: integrity, importance to society, general intelligence, status, ethical behavior, and special knowledge. The public image of librarians is then discussed, and it is argued that librarians need to recognize the value of marketing and public relations to promote themselves. (12 references) (CLB) |
| title | Marketing the Librarian: The Weakest Link in the Chain. |
| topic | Librarians Marketing Professional Recognition Public Opinion Public Relations Status Surveys |
| url | https://eric.ed.gov/?id=EJ402680 |