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| Main Author: | |
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| Format: | Recurso educativo Open Access |
| Language: | en |
| Published: |
1989
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| Subjects: | |
| Online Access: | https://eric.ed.gov/?id=EJ402680 |
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Table of Contents:
- Marketing the Librarian: The Weakest Link in the Chain. Kies, Cosette Librarians Marketing Professional Recognition Public Opinion Public Relations Status Surveys Presents the results of a survey that ranked several professions in six categories: integrity, importance to society, general intelligence, status, ethical behavior, and special knowledge. The public image of librarians is then discussed, and it is argued that librarians need to recognize the value of marketing and public relations to promote themselves. (12 references) (CLB)