Salvato in:
| Autori principali: | , |
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| Natura: | Recurso educativo Open Access |
| Lingua: | en |
| Pubblicazione: |
1990
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| Soggetti: | |
| Accesso online: | https://eric.ed.gov/?id=EJ410589 |
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Sommario:
- What Do Our "Senior Citizens" Want from Public Libraries? Allen, Bryce Wilkinson, Margaret Ann Foreign Countries Library Services Library Surveys Older Adults Public Libraries Public Support Publicity Questionnaires User Needs (Information) Describes a survey of public library users that examined three issues related to the marketing of public library services to seniors: (1) the identification of the market segment; (2) the feasibility of various approaches to service development; and (3) the level of existing public support and strategies for successfully promoting these services. (nine references) (CLB)