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| Autores principales: | , |
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| Formato: | Recurso educativo Open Access |
| Lenguaje: | en |
| Publicado: |
1990
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| Materias: | |
| Acceso en línea: | https://eric.ed.gov/?id=EJ415329 |
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- Tactics for Corporate Library Success. Prusak, Laurence Matarazzo, James M. Corporate Libraries Information Management Information Needs Library Administration Library Role National Surveys Special Libraries Summarizes results of a survey on the value of the corporate library and presents a strategy for successful information management: (1) learn the information needs of senior executives; (2) be businesslike; (3) defend your turf; (4) segment the market; (5) market to those who need information; and (6) be involved in the business. (Three references) (MES)