Marketing Theory Applied to Price Discrimination in Journals.
Fuente:
ERIC Institute of Education Sciences
Salvato in:
| Autori principali: | , |
|---|---|
| Natura: | Recurso educativo Open Access |
| Lingua: | en |
| Pubblicazione: |
1991
|
| Soggetti: | |
| Accesso online: | |
| Tags: |
Aggiungi Tag
Nessun Tag, puoi essere il primo ad aggiungerne!!
|
| _version_ | 1867181241089916929 |
|---|---|
| author | Talaga, James Haley, Jean Walstrom |
| author_facet | Talaga, James Haley, Jean Walstrom Talaga, James Haley, Jean Walstrom |
| collection | Education Resources Information Center |
| contents | Marketing Theory Applied to Price Discrimination in Journals. Talaga, James Haley, Jean Walstrom Librarian Attitudes Library Acquisition Library Expenditures Marketing Publishing Industry Scholarly Journals Users (Information) Discussion of discriminatory pricing by journal publishers and its effects on libraries focuses on six prerequisites for successful discriminatory pricing that are based on marketing theory. Strategies to eliminate some of these prerequisites--and therefore eliminate discriminatory pricing--are suggested, including the need to change the attitudes of librarians and users. (20 references) (LRW) |
| format | Recurso educativo Open Access |
| id | eric_EJ421737 |
| institution | ERIC Institute of Education Sciences |
| language | en |
| publishDate | 1991 |
| record_format | eric |
| spellingShingle | Marketing Theory Applied to Price Discrimination in Journals. Talaga, James Haley, Jean Walstrom Librarian Attitudes Library Acquisition Library Expenditures Marketing Publishing Industry Scholarly Journals Users (Information) Marketing Theory Applied to Price Discrimination in Journals. Talaga, James Haley, Jean Walstrom Librarian Attitudes Library Acquisition Library Expenditures Marketing Publishing Industry Scholarly Journals Users (Information) Discussion of discriminatory pricing by journal publishers and its effects on libraries focuses on six prerequisites for successful discriminatory pricing that are based on marketing theory. Strategies to eliminate some of these prerequisites--and therefore eliminate discriminatory pricing--are suggested, including the need to change the attitudes of librarians and users. (20 references) (LRW) |
| title | Marketing Theory Applied to Price Discrimination in Journals. |
| topic | Librarian Attitudes Library Acquisition Library Expenditures Marketing Publishing Industry Scholarly Journals Users (Information) |
| url | https://eric.ed.gov/?id=EJ421737 |