Saved in:
| Main Authors: | , |
|---|---|
| Format: | Recurso educativo Open Access |
| Language: | en |
| Published: |
1991
|
| Subjects: | |
| Online Access: | https://eric.ed.gov/?id=EJ421737 |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
Table of Contents:
- Marketing Theory Applied to Price Discrimination in Journals. Talaga, James Haley, Jean Walstrom Librarian Attitudes Library Acquisition Library Expenditures Marketing Publishing Industry Scholarly Journals Users (Information) Discussion of discriminatory pricing by journal publishers and its effects on libraries focuses on six prerequisites for successful discriminatory pricing that are based on marketing theory. Strategies to eliminate some of these prerequisites--and therefore eliminate discriminatory pricing--are suggested, including the need to change the attitudes of librarians and users. (20 references) (LRW)