Marketing and Library Management.
Fuente:
ERIC Institute of Education Sciences
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| Auteur principal: | |
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| Format: | Recurso educativo Open Access |
| Langue: | en |
| Publié: |
1991
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| Sujets: | |
| Accès en ligne: | |
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| _version_ | 1867180609862893568 |
|---|---|
| author | Murphy, Kurt R. |
| author_facet | Murphy, Kurt R. Murphy, Kurt R. |
| collection | Education Resources Information Center |
| contents | Marketing and Library Management. Murphy, Kurt R. Academic Libraries Change Strategies Higher Education Library Administration Library Extension Library Surveys Marketing Public Libraries Public Relations Examines the role of marketing in the management of libraries. The role of public relations (PR) in the total marketing concept is discussed, surveys that have explored PR efforts in academic and public libraries are described, and changes affecting libraries that marketing efforts could help to manage are discussed. (seven references) (LRW) |
| format | Recurso educativo Open Access |
| id | eric_EJ428914 |
| institution | ERIC Institute of Education Sciences |
| language | en |
| publishDate | 1991 |
| record_format | eric |
| spellingShingle | Marketing and Library Management. Murphy, Kurt R. Academic Libraries Change Strategies Higher Education Library Administration Library Extension Library Surveys Marketing Public Libraries Public Relations Marketing and Library Management. Murphy, Kurt R. Academic Libraries Change Strategies Higher Education Library Administration Library Extension Library Surveys Marketing Public Libraries Public Relations Examines the role of marketing in the management of libraries. The role of public relations (PR) in the total marketing concept is discussed, surveys that have explored PR efforts in academic and public libraries are described, and changes affecting libraries that marketing efforts could help to manage are discussed. (seven references) (LRW) |
| title | Marketing and Library Management. |
| topic | Academic Libraries Change Strategies Higher Education Library Administration Library Extension Library Surveys Marketing Public Libraries Public Relations |
| url | https://eric.ed.gov/?id=EJ428914 |