Salvato in:
| Autore principale: | |
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| Natura: | Recurso educativo Open Access |
| Lingua: | en |
| Pubblicazione: |
1991
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| Soggetti: | |
| Accesso online: | https://eric.ed.gov/?id=EJ428914 |
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Sommario:
- Marketing and Library Management. Murphy, Kurt R. Academic Libraries Change Strategies Higher Education Library Administration Library Extension Library Surveys Marketing Public Libraries Public Relations Examines the role of marketing in the management of libraries. The role of public relations (PR) in the total marketing concept is discussed, surveys that have explored PR efforts in academic and public libraries are described, and changes affecting libraries that marketing efforts could help to manage are discussed. (seven references) (LRW)