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| Autori principali: | , |
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| Natura: | Recurso educativo Open Access |
| Lingua: | en |
| Pubblicazione: |
1991
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| Soggetti: | |
| Accesso online: | https://eric.ed.gov/?id=EJ433227 |
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| _version_ | 1867181192212643841 |
|---|---|
| author | Rutkowski, Hollace Ann And Others |
| author_facet | Rutkowski, Hollace Ann And Others Rutkowski, Hollace Ann And Others |
| collection | Education Resources Information Center |
| contents | Public Relations in Special Libraries. Rutkowski, Hollace Ann And Others Case Studies Consortia Information Centers Library Extension Marketing Public Relations Publicity Special Libraries This theme issue includes 11 articles on public relations (PR) in special libraries. Highlights include PR at the Special Libraries Association (SLA); sources for marketing research for libraries; developing a library image; sample PR releases; brand strategies for libraries; case studies; publicizing a consortium; and a bibliography of pertinent readings. (LRW) |
| format | Recurso educativo Open Access |
| id | eric_EJ433227 |
| institution | ERIC Institute of Education Sciences |
| language | en |
| publishDate | 1991 |
| record_format | eric |
| spellingShingle | Public Relations in Special Libraries. Rutkowski, Hollace Ann And Others Case Studies Consortia Information Centers Library Extension Marketing Public Relations Publicity Special Libraries Public Relations in Special Libraries. Rutkowski, Hollace Ann And Others Case Studies Consortia Information Centers Library Extension Marketing Public Relations Publicity Special Libraries This theme issue includes 11 articles on public relations (PR) in special libraries. Highlights include PR at the Special Libraries Association (SLA); sources for marketing research for libraries; developing a library image; sample PR releases; brand strategies for libraries; case studies; publicizing a consortium; and a bibliography of pertinent readings. (LRW) |
| title | Public Relations in Special Libraries. |
| topic | Case Studies Consortia Information Centers Library Extension Marketing Public Relations Publicity Special Libraries |
| url | https://eric.ed.gov/?id=EJ433227 |