Public Relations in Special Libraries.

Fuente: ERIC Institute of Education Sciences
Guardado en:
Detalles Bibliográficos
Autores principales: Rutkowski, Hollace Ann, And Others
Formato: Recurso educativo Open Access
Lenguaje:en
Publicado: 1991
Materias:
Acceso en línea:
Etiquetas: Agregar Etiqueta
Sin Etiquetas, Sea el primero en etiquetar este registro!
_version_ 1867181192212643841
author Rutkowski, Hollace Ann
And Others
author_facet Rutkowski, Hollace Ann
And Others
Rutkowski, Hollace Ann
And Others
collection Education Resources Information Center
contents Public Relations in Special Libraries. Rutkowski, Hollace Ann And Others Case Studies Consortia Information Centers Library Extension Marketing Public Relations Publicity Special Libraries This theme issue includes 11 articles on public relations (PR) in special libraries. Highlights include PR at the Special Libraries Association (SLA); sources for marketing research for libraries; developing a library image; sample PR releases; brand strategies for libraries; case studies; publicizing a consortium; and a bibliography of pertinent readings. (LRW)
format Recurso educativo Open Access
id eric_EJ433227
institution ERIC Institute of Education Sciences
language en
publishDate 1991
record_format eric
spellingShingle Public Relations in Special Libraries.
Rutkowski, Hollace Ann
And Others
Case Studies
Consortia
Information Centers
Library Extension
Marketing
Public Relations
Publicity
Special Libraries
Public Relations in Special Libraries. Rutkowski, Hollace Ann And Others Case Studies Consortia Information Centers Library Extension Marketing Public Relations Publicity Special Libraries This theme issue includes 11 articles on public relations (PR) in special libraries. Highlights include PR at the Special Libraries Association (SLA); sources for marketing research for libraries; developing a library image; sample PR releases; brand strategies for libraries; case studies; publicizing a consortium; and a bibliography of pertinent readings. (LRW)
title Public Relations in Special Libraries.
topic Case Studies
Consortia
Information Centers
Library Extension
Marketing
Public Relations
Publicity
Special Libraries
url https://eric.ed.gov/?id=EJ433227