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| Main Authors: | , |
|---|---|
| Format: | Recurso educativo Open Access |
| Language: | en |
| Published: |
1991
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| Subjects: | |
| Online Access: | https://eric.ed.gov/?id=EJ433227 |
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Table of Contents:
- Public Relations in Special Libraries. Rutkowski, Hollace Ann And Others Case Studies Consortia Information Centers Library Extension Marketing Public Relations Publicity Special Libraries This theme issue includes 11 articles on public relations (PR) in special libraries. Highlights include PR at the Special Libraries Association (SLA); sources for marketing research for libraries; developing a library image; sample PR releases; brand strategies for libraries; case studies; publicizing a consortium; and a bibliography of pertinent readings. (LRW)