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| Main Author: | |
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| Format: | Recurso educativo Open Access |
| Language: | en |
| Published: |
1991
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| Subjects: | |
| Online Access: | https://eric.ed.gov/?id=EJ439883 |
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| _version_ | 1867181533199073280 |
|---|---|
| author | Trudell, Libby |
| author_facet | Trudell, Libby Trudell, Libby |
| collection | Education Resources Information Center |
| contents | Marketing Online Services: Product, Market and Strategy. Trudell, Libby Conferences Copyrights Exhibits Futures (of Society) International Trade Library Services Marketing Online Systems Online Vendors Users (Information) Describes characteristics of the online marketplace. Topics discussed include technology barriers; data ownership; markets for online services, including libraries and end users; marketing and promotion tactics, including exhibits and conferences, advertising, direct mail, and user groups; international marketing and service; strategic marketing issues; and the market of the future. (13 references) (LRW) |
| format | Recurso educativo Open Access |
| id | eric_EJ439883 |
| institution | ERIC Institute of Education Sciences |
| language | en |
| publishDate | 1991 |
| record_format | eric |
| spellingShingle | Marketing Online Services: Product, Market and Strategy. Trudell, Libby Conferences Copyrights Exhibits Futures (of Society) International Trade Library Services Marketing Online Systems Online Vendors Users (Information) Marketing Online Services: Product, Market and Strategy. Trudell, Libby Conferences Copyrights Exhibits Futures (of Society) International Trade Library Services Marketing Online Systems Online Vendors Users (Information) Describes characteristics of the online marketplace. Topics discussed include technology barriers; data ownership; markets for online services, including libraries and end users; marketing and promotion tactics, including exhibits and conferences, advertising, direct mail, and user groups; international marketing and service; strategic marketing issues; and the market of the future. (13 references) (LRW) |
| title | Marketing Online Services: Product, Market and Strategy. |
| topic | Conferences Copyrights Exhibits Futures (of Society) International Trade Library Services Marketing Online Systems Online Vendors Users (Information) |
| url | https://eric.ed.gov/?id=EJ439883 |