What Library Managers Know about Marketing: A Study of Brazilian Geoscience and Mineral Technology Libraries.
Fuente:
ERIC Institute of Education Sciences
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| Format: | Recurso educativo Open Access |
| Langue: | en |
| Publié: |
1992
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| _version_ | 1867180647064272896 |
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| author | Amaral, Sueli Angelica do |
| author_facet | Amaral, Sueli Angelica do Amaral, Sueli Angelica do |
| collection | Education Resources Information Center |
| contents | What Library Managers Know about Marketing: A Study of Brazilian Geoscience and Mineral Technology Libraries. Amaral, Sueli Angelica do Adoption (Ideas) Earth Science Foreign Countries Library Administration Library Education Library Surveys Marketing Professional Continuing Education Questionnaires Special Libraries Describes results of a survey of geoscience and mineral technology libraries in Brazil conducted to determine the level of knowledge and adoption of marketing techniques among library managers. A lack of knowledge of marketing was verified, and recommendations for improving the situation are suggested. (12 references) (LRW) |
| format | Recurso educativo Open Access |
| id | eric_EJ444770 |
| institution | ERIC Institute of Education Sciences |
| language | en |
| publishDate | 1992 |
| record_format | eric |
| spellingShingle | What Library Managers Know about Marketing: A Study of Brazilian Geoscience and Mineral Technology Libraries. Amaral, Sueli Angelica do Adoption (Ideas) Earth Science Foreign Countries Library Administration Library Education Library Surveys Marketing Professional Continuing Education Questionnaires Special Libraries What Library Managers Know about Marketing: A Study of Brazilian Geoscience and Mineral Technology Libraries. Amaral, Sueli Angelica do Adoption (Ideas) Earth Science Foreign Countries Library Administration Library Education Library Surveys Marketing Professional Continuing Education Questionnaires Special Libraries Describes results of a survey of geoscience and mineral technology libraries in Brazil conducted to determine the level of knowledge and adoption of marketing techniques among library managers. A lack of knowledge of marketing was verified, and recommendations for improving the situation are suggested. (12 references) (LRW) |
| title | What Library Managers Know about Marketing: A Study of Brazilian Geoscience and Mineral Technology Libraries. |
| topic | Adoption (Ideas) Earth Science Foreign Countries Library Administration Library Education Library Surveys Marketing Professional Continuing Education Questionnaires Special Libraries |
| url | https://eric.ed.gov/?id=EJ444770 |