Salvato in:
| Autore principale: | |
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| Natura: | Recurso educativo Open Access |
| Lingua: | en |
| Pubblicazione: |
1992
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| Soggetti: | |
| Accesso online: | https://eric.ed.gov/?id=EJ444770 |
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Sommario:
- What Library Managers Know about Marketing: A Study of Brazilian Geoscience and Mineral Technology Libraries. Amaral, Sueli Angelica do Adoption (Ideas) Earth Science Foreign Countries Library Administration Library Education Library Surveys Marketing Professional Continuing Education Questionnaires Special Libraries Describes results of a survey of geoscience and mineral technology libraries in Brazil conducted to determine the level of knowledge and adoption of marketing techniques among library managers. A lack of knowledge of marketing was verified, and recommendations for improving the situation are suggested. (12 references) (LRW)