Salvato in:
| Autore principale: | |
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| Natura: | Recurso educativo Open Access |
| Lingua: | en |
| Pubblicazione: |
1992
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| Soggetti: | |
| Accesso online: | https://eric.ed.gov/?id=EJ444817 |
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Sommario:
- Marketing Libraries through Their Physical Environment. Simon, Matthew Library Facilities Library Role Library Services Marketing Outreach Programs Public Libraries Suggests ways to use library buildings and space to attract users and to showcase collections and services. Ideas for a marketing strategy using windows, promenades and walkways, the entrance of lobby, and the interior are offered. Increasing use by making libraries a place for fun and entertainment is also recommended. (MES)