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| Main Author: | |
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| Format: | Recurso educativo Open Access |
| Language: | en |
| Published: |
1993
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| Subjects: | |
| Online Access: | https://eric.ed.gov/?id=EJ459885 |
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Table of Contents:
- Buying and Selling Words: What Every Good Librarian Should Know about the Dictionary Business. Kister, Ken Competition Court Litigation Dictionaries Library Material Selection Marketing Problems Publishing Industry Discusses features to consider when selecting dictionaries. Topics addressed include the publishing industry; the dictionary market; profits from dictionaries; pricing; competitive marketing tactics, including similar titles, claims to numbers of entries and numbers of definitions, and similar physical appearance; a trademark infringement case; and inferior products. (LRW)