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| Main Author: | |
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| Format: | Recurso educativo Open Access |
| Language: | en |
| Published: |
1993
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| Subjects: | |
| Online Access: | https://eric.ed.gov/?id=EJ465771 |
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Table of Contents:
- Where the Money Is: How to Add Names to Your Prospect List. Bergan, Helen Donors Fund Raising Library Administration Library Development Private Financial Support Discusses how library administrators can use prospect and donor research for successful fund raising and institutional development. The techniques described include new technologies such as online services and CD-ROM products, creative donor group identification, use of zip codes, directories, and donor clubs. (EAM)