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| Main Author: | |
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| Format: | Recurso educativo Open Access |
| Language: | en |
| Published: |
1993
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| Subjects: | |
| Online Access: | https://eric.ed.gov/?id=EJ467356 |
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Table of Contents:
- Management and Marketing of Information Services in Africa. Nawe, Julieta Cultural Differences Culture Conflict Developing Nations Foreign Countries Government Role Information Services Librarians Library Administration Marketing Problems Users (Information) Discusses the need to market information services in Africa and examines some of the obstacles to the use of library and information services. Highlights include technological changes; management issues, including a negative image of librarians; marketing information to a population with low use of libraries; the role of governments; and culture conflict. (Contains 19 references.) (LRW)