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| Main Author: | |
|---|---|
| Format: | Recurso educativo Open Access |
| Language: | en |
| Published: |
1993
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| Subjects: | |
| Online Access: | https://eric.ed.gov/?id=EJ471121 |
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Table of Contents:
- Library CPR: Savvy Marketing Can Save Your Library. Fleming, Helen Ruth Business Community Support Corporate Support Library Extension Library Services Marketing Public Libraries Public Relations Provides an overview of marketing efforts of the Public Library of Charlotte and Mecklenburg County. Examples of a marketing plan that stresses fostering relationships with the community are described, including staff training in customer service, a cultural festival, and services to the business community. A sidebar offers marketing tips for small libraries. (EAM)