Research You Can Use: Marketing to Children.
Fuente:
ERIC Institute of Education Sciences
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| Autor principal: | |
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| Formato: | Recurso educativo Open Access |
| Lenguaje: | en |
| Publicado: |
1994
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| Materias: | |
| Acceso en línea: | |
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| _version_ | 1867181034434461696 |
|---|---|
| author | Walter, Virginia A. |
| author_facet | Walter, Virginia A. Walter, Virginia A. |
| collection | Education Resources Information Center |
| contents | Research You Can Use: Marketing to Children. Walter, Virginia A. Advertising Children Childrens Libraries Economic Impact Library Services Literature Reviews Marketing Population Trends Public Libraries Users (Information) Examines marketing literature for profit-oriented organizations and discusses how those principles can be applied to public library services for children. Topics addressed include children as a source of revenue; market research; product development; promotion; retailing; and implications for public libraries, including population trends and children as future adult library users. (Contains 11 references.) (LRW) |
| format | Recurso educativo Open Access |
| id | eric_EJ483819 |
| institution | ERIC Institute of Education Sciences |
| language | en |
| publishDate | 1994 |
| record_format | eric |
| spellingShingle | Research You Can Use: Marketing to Children. Walter, Virginia A. Advertising Children Childrens Libraries Economic Impact Library Services Literature Reviews Marketing Population Trends Public Libraries Users (Information) Research You Can Use: Marketing to Children. Walter, Virginia A. Advertising Children Childrens Libraries Economic Impact Library Services Literature Reviews Marketing Population Trends Public Libraries Users (Information) Examines marketing literature for profit-oriented organizations and discusses how those principles can be applied to public library services for children. Topics addressed include children as a source of revenue; market research; product development; promotion; retailing; and implications for public libraries, including population trends and children as future adult library users. (Contains 11 references.) (LRW) |
| title | Research You Can Use: Marketing to Children. |
| topic | Advertising Children Childrens Libraries Economic Impact Library Services Literature Reviews Marketing Population Trends Public Libraries Users (Information) |
| url | https://eric.ed.gov/?id=EJ483819 |