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| Autor principal: | |
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| Formato: | Recurso educativo Open Access |
| Lenguaje: | en |
| Publicado: |
1994
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| Materias: | |
| Acceso en línea: | https://eric.ed.gov/?id=EJ483819 |
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- Research You Can Use: Marketing to Children. Walter, Virginia A. Advertising Children Childrens Libraries Economic Impact Library Services Literature Reviews Marketing Population Trends Public Libraries Users (Information) Examines marketing literature for profit-oriented organizations and discusses how those principles can be applied to public library services for children. Topics addressed include children as a source of revenue; market research; product development; promotion; retailing; and implications for public libraries, including population trends and children as future adult library users. (Contains 11 references.) (LRW)