Guardado en:
| Autor principal: | |
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| Formato: | Recurso educativo Open Access |
| Lenguaje: | en |
| Publicado: |
1995
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| Materias: | |
| Acceso en línea: | https://eric.ed.gov/?id=EJ497935 |
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- Preparing for the New Millennium: The Case for Using Marketing Strategies. Weingand, Darlene E. Change Strategies Community Services Libraries Library Administration Library Collections Library Development Library Services Orientation Problem Solving Public Libraries Retrenchment Social Change Socioeconomic Influences Strategic Planning Technological Advancement Users (Information) To meet the challenges of societal change, technological development, and economic retrenchment, libraries must develop problem-solving strategies such as marketing which can help libraries serve their clients more effectively. Marketing components are presented in the context of a customer orientation. (AEF)