Focus on the Library Customer: Revelation, Revolution, or Redundancy?
Fuente:
ERIC Institute of Education Sciences
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| Autor principal: | |
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| Formato: | Recurso educativo Open Access |
| Lenguaje: | en |
| Publicado: |
1995
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| Materias: | |
| Acceso en línea: | |
| Etiquetas: |
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| _version_ | 1867180918541647872 |
|---|---|
| author | Johnson, Diane Tobin |
| author_facet | Johnson, Diane Tobin Johnson, Diane Tobin |
| collection | Education Resources Information Center |
| contents | Focus on the Library Customer: Revelation, Revolution, or Redundancy? Johnson, Diane Tobin Administrative Problems Community Information Services Decision Making Librarian Attitudes Librarians Library Administration Marketing Organizational Objectives Role Perception User Needs (Information) By examining organizational objectives, the choices librarians make about marketing and customer focus become clearer. Ideas from social marketing reveal that adopting a customer orientation toward marketing may not be right for some libraries. (AEF) |
| format | Recurso educativo Open Access |
| id | eric_EJ497936 |
| institution | ERIC Institute of Education Sciences |
| language | en |
| publishDate | 1995 |
| record_format | eric |
| spellingShingle | Focus on the Library Customer: Revelation, Revolution, or Redundancy? Johnson, Diane Tobin Administrative Problems Community Information Services Decision Making Librarian Attitudes Librarians Library Administration Marketing Organizational Objectives Role Perception User Needs (Information) Focus on the Library Customer: Revelation, Revolution, or Redundancy? Johnson, Diane Tobin Administrative Problems Community Information Services Decision Making Librarian Attitudes Librarians Library Administration Marketing Organizational Objectives Role Perception User Needs (Information) By examining organizational objectives, the choices librarians make about marketing and customer focus become clearer. Ideas from social marketing reveal that adopting a customer orientation toward marketing may not be right for some libraries. (AEF) |
| title | Focus on the Library Customer: Revelation, Revolution, or Redundancy? |
| topic | Administrative Problems Community Information Services Decision Making Librarian Attitudes Librarians Library Administration Marketing Organizational Objectives Role Perception User Needs (Information) |
| url | https://eric.ed.gov/?id=EJ497936 |