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| Main Author: | |
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| Format: | Recurso educativo Open Access |
| Language: | en |
| Published: |
1995
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| Subjects: | |
| Online Access: | https://eric.ed.gov/?id=EJ497936 |
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Table of Contents:
- Focus on the Library Customer: Revelation, Revolution, or Redundancy? Johnson, Diane Tobin Administrative Problems Community Information Services Decision Making Librarian Attitudes Librarians Library Administration Marketing Organizational Objectives Role Perception User Needs (Information) By examining organizational objectives, the choices librarians make about marketing and customer focus become clearer. Ideas from social marketing reveal that adopting a customer orientation toward marketing may not be right for some libraries. (AEF)