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Autore principale: Cram, Laura
Natura: Recurso educativo Open Access
Lingua:en
Pubblicazione: 1995
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Accesso online:https://eric.ed.gov/?id=EJ497937
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author Cram, Laura
author_facet Cram, Laura
Cram, Laura
collection Education Resources Information Center
contents The Marketing Audit: Baseline for Action. Cram, Laura Change Strategies Community Information Services Evaluation Methods Identification Library Development Marketing Program Effectiveness Public Libraries Quality Control Strategic Planning Supply and Demand Systems Analysis User Needs (Information) For libraries to succeed, a clear understanding of what services are in demand is necessary. The SWOT analysis technique for evaluating an organization's strengths, weaknesses, opportunities, and threats is examined, and barriers to effective diagnosis are discussed. (AEF)
format Recurso educativo Open Access
id eric_EJ497937
institution ERIC Institute of Education Sciences
language en
publishDate 1995
record_format eric
spellingShingle The Marketing Audit: Baseline for Action.
Cram, Laura
Change Strategies
Community Information Services
Evaluation Methods
Identification
Library Development
Marketing
Program Effectiveness
Public Libraries
Quality Control
Strategic Planning
Supply and Demand
Systems Analysis
User Needs (Information)
The Marketing Audit: Baseline for Action. Cram, Laura Change Strategies Community Information Services Evaluation Methods Identification Library Development Marketing Program Effectiveness Public Libraries Quality Control Strategic Planning Supply and Demand Systems Analysis User Needs (Information) For libraries to succeed, a clear understanding of what services are in demand is necessary. The SWOT analysis technique for evaluating an organization's strengths, weaknesses, opportunities, and threats is examined, and barriers to effective diagnosis are discussed. (AEF)
title The Marketing Audit: Baseline for Action.
topic Change Strategies
Community Information Services
Evaluation Methods
Identification
Library Development
Marketing
Program Effectiveness
Public Libraries
Quality Control
Strategic Planning
Supply and Demand
Systems Analysis
User Needs (Information)
url https://eric.ed.gov/?id=EJ497937