The Marketing Audit: Baseline for Action.
Fuente:
ERIC Institute of Education Sciences
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| Auteur principal: | |
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| Format: | Recurso educativo Open Access |
| Langue: | en |
| Publié: |
1995
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| Sujets: | |
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| _version_ | 1867181183314427906 |
|---|---|
| author | Cram, Laura |
| author_facet | Cram, Laura Cram, Laura |
| collection | Education Resources Information Center |
| contents | The Marketing Audit: Baseline for Action. Cram, Laura Change Strategies Community Information Services Evaluation Methods Identification Library Development Marketing Program Effectiveness Public Libraries Quality Control Strategic Planning Supply and Demand Systems Analysis User Needs (Information) For libraries to succeed, a clear understanding of what services are in demand is necessary. The SWOT analysis technique for evaluating an organization's strengths, weaknesses, opportunities, and threats is examined, and barriers to effective diagnosis are discussed. (AEF) |
| format | Recurso educativo Open Access |
| id | eric_EJ497937 |
| institution | ERIC Institute of Education Sciences |
| language | en |
| publishDate | 1995 |
| record_format | eric |
| spellingShingle | The Marketing Audit: Baseline for Action. Cram, Laura Change Strategies Community Information Services Evaluation Methods Identification Library Development Marketing Program Effectiveness Public Libraries Quality Control Strategic Planning Supply and Demand Systems Analysis User Needs (Information) The Marketing Audit: Baseline for Action. Cram, Laura Change Strategies Community Information Services Evaluation Methods Identification Library Development Marketing Program Effectiveness Public Libraries Quality Control Strategic Planning Supply and Demand Systems Analysis User Needs (Information) For libraries to succeed, a clear understanding of what services are in demand is necessary. The SWOT analysis technique for evaluating an organization's strengths, weaknesses, opportunities, and threats is examined, and barriers to effective diagnosis are discussed. (AEF) |
| title | The Marketing Audit: Baseline for Action. |
| topic | Change Strategies Community Information Services Evaluation Methods Identification Library Development Marketing Program Effectiveness Public Libraries Quality Control Strategic Planning Supply and Demand Systems Analysis User Needs (Information) |
| url | https://eric.ed.gov/?id=EJ497937 |