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| Main Author: | |
|---|---|
| Format: | Recurso educativo Open Access |
| Language: | en |
| Published: |
1995
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| Subjects: | |
| Online Access: | https://eric.ed.gov/?id=EJ497937 |
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Table of Contents:
- The Marketing Audit: Baseline for Action. Cram, Laura Change Strategies Community Information Services Evaluation Methods Identification Library Development Marketing Program Effectiveness Public Libraries Quality Control Strategic Planning Supply and Demand Systems Analysis User Needs (Information) For libraries to succeed, a clear understanding of what services are in demand is necessary. The SWOT analysis technique for evaluating an organization's strengths, weaknesses, opportunities, and threats is examined, and barriers to effective diagnosis are discussed. (AEF)