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| Format: | Recurso educativo Open Access |
| Sprache: | en |
| Veröffentlicht: |
1995
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| Schlagworte: | |
| Online-Zugang: | https://eric.ed.gov/?id=EJ497940 |
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| _version_ | 1867180953258950656 |
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| author | Bushing, Mary C. |
| author_facet | Bushing, Mary C. Bushing, Mary C. |
| collection | Education Resources Information Center |
| contents | The Library's Product and Excellence. Bushing, Mary C. Evaluation Methods Libraries Library Collection Development Library Services Marketing Publicity Role Conflict Social Influences Summative Evaluation Libraries have failed to use marketing for three reasons: (1) a misunderstanding that equates marketing with publicity; (2) a lack of understanding of what marketing is; and (3) disagreement about the role of the client. Societal-marketing tries to balance patron demands with long-term societal needs in evaluating product excellence. (AEF) |
| format | Recurso educativo Open Access |
| id | eric_EJ497940 |
| institution | ERIC Institute of Education Sciences |
| language | en |
| publishDate | 1995 |
| record_format | eric |
| spellingShingle | The Library's Product and Excellence. Bushing, Mary C. Evaluation Methods Libraries Library Collection Development Library Services Marketing Publicity Role Conflict Social Influences Summative Evaluation The Library's Product and Excellence. Bushing, Mary C. Evaluation Methods Libraries Library Collection Development Library Services Marketing Publicity Role Conflict Social Influences Summative Evaluation Libraries have failed to use marketing for three reasons: (1) a misunderstanding that equates marketing with publicity; (2) a lack of understanding of what marketing is; and (3) disagreement about the role of the client. Societal-marketing tries to balance patron demands with long-term societal needs in evaluating product excellence. (AEF) |
| title | The Library's Product and Excellence. |
| topic | Evaluation Methods Libraries Library Collection Development Library Services Marketing Publicity Role Conflict Social Influences Summative Evaluation |
| url | https://eric.ed.gov/?id=EJ497940 |