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| Main Author: | |
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| Format: | Recurso educativo Open Access |
| Language: | en |
| Published: |
1995
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| Subjects: | |
| Online Access: | https://eric.ed.gov/?id=EJ497943 |
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Table of Contents:
- Kissing in the Dark: Promoting and Communicating in a Public Library Setting. Krieg-Sigman, Kelly Administrative Problems Advertising Community Satisfaction Evaluation Criteria Humor Library Extension Library Planning Library Services Marketing Organizational Communication Public Libraries Public Relations Effective promotion and communication of public library services is essential. The following questions are examined: (1) Why promote? (2) What should be promoted? (3) How much promotion/communication needs to be done? (4) What is the best way to promote/communicate? and (5) What are some of the potential pitfalls? Thomas Smith's "Hints to Intending Advertisers" is appended. (Author/AEF)