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| Main Author: | |
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| Format: | Recurso educativo Open Access |
| Language: | en |
| Published: |
1995
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| Subjects: | |
| Online Access: | https://eric.ed.gov/?id=EJ497944 |
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Table of Contents:
- Marketing and the Political Environment. Hamon, Peter G. Decision Making Evaluation Methods Input Output Analysis Library Funding Library Materials Library Services Marketing Political Influences Resource Allocation State Aid Strategic Planning Explores how to analyze various political processes which affect resource allocation to libraries. The marketing of library "products" is discussed, and practical strategies for assisting the individual librarian in political processes are offered. (AEF)