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| Main Author: | |
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| Format: | Recurso educativo Open Access |
| Language: | en |
| Published: |
1995
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| Subjects: | |
| Online Access: | https://eric.ed.gov/?id=EJ497945 |
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Table of Contents:
- Practice as a Marketing Tool: Four Case Studies. Smith, Duncan Access to Information Case Studies Facility Improvement Higher Education Information Industry Information Services Institutional Advancement Librarians Library Administration Library Science Marketing Public Libraries Special Libraries Strategic Planning User Needs (Information) Discusses the experiences of four librarians who adopted marketing strategies to improve their practice and their institution's services, and examines the role of marketing in today's information society. (AEF)