Gespeichert in:
| 1. Verfasser: | |
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| Format: | Recurso educativo Open Access |
| Sprache: | en |
| Veröffentlicht: |
1995
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| Schlagworte: | |
| Online-Zugang: | https://eric.ed.gov/?id=EJ497947 |
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Inhaltsangabe:
- Marketing in the Special Library Environment. Powers, Janet E. Decision Making Environmental Scanning Information Needs Information Technology Library Planning Library Services Marketing Nonprofit Organizations Organizational Objectives Special Libraries Strategic Planning Special libraries developed in response to a need for quick access to specific information. Integrated marketing in special libraries focuses the library toward strategic planning and offers the opportunity to develop more effective library services. (Author/AEF)