Trends in Marketing Services.
Fuente:
ERIC Institute of Education Sciences
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| Main Author: | |
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| Format: | Recurso educativo Open Access |
| Language: | en |
| Published: |
1995
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| Subjects: | |
| Online Access: | |
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| _version_ | 1867181495540514817 |
|---|---|
| author | Gorchels, Linda M. |
| author_facet | Gorchels, Linda M. Gorchels, Linda M. |
| collection | Education Resources Information Center |
| contents | Trends in Marketing Services. Gorchels, Linda M. Advertising Incentives Information Services Information Systems Interpersonal Relationship Marketing Organizational Objectives Service Occupations Strategic Planning Training Methods Trend Analysis Trends in service marketing are explored as they relate to strategic vision, operational and organizational changes, and marketing tactics. Discussion includes the need for a market-driven culture, the use of training and incentives, the role of product management, and the significance of "mood." (Author/AEF) |
| format | Recurso educativo Open Access |
| id | eric_EJ497948 |
| institution | ERIC Institute of Education Sciences |
| language | en |
| publishDate | 1995 |
| record_format | eric |
| spellingShingle | Trends in Marketing Services. Gorchels, Linda M. Advertising Incentives Information Services Information Systems Interpersonal Relationship Marketing Organizational Objectives Service Occupations Strategic Planning Training Methods Trend Analysis Trends in Marketing Services. Gorchels, Linda M. Advertising Incentives Information Services Information Systems Interpersonal Relationship Marketing Organizational Objectives Service Occupations Strategic Planning Training Methods Trend Analysis Trends in service marketing are explored as they relate to strategic vision, operational and organizational changes, and marketing tactics. Discussion includes the need for a market-driven culture, the use of training and incentives, the role of product management, and the significance of "mood." (Author/AEF) |
| title | Trends in Marketing Services. |
| topic | Advertising Incentives Information Services Information Systems Interpersonal Relationship Marketing Organizational Objectives Service Occupations Strategic Planning Training Methods Trend Analysis |
| url | https://eric.ed.gov/?id=EJ497948 |