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| Main Author: | |
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| Format: | Recurso educativo Open Access |
| Language: | en |
| Published: |
1995
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| Subjects: | |
| Online Access: | https://eric.ed.gov/?id=EJ506966 |
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Table of Contents:
- Redeeming Value. Whitwell, Stuart C. A. Change Strategies Interviews Librarians Library Associations Library Personnel Marketing Nonprofit Organizations Organizational Change Organizational Development Values Presents an essay on organizational transformation and the way successful marketing transformations redeem a sense of value. Focuses on challenges faced by not-for-profit institutions, current changes in the library profession, and implications of the American Library Association's Goal 2000. A sidebar summarizes an interview with the director of the Office for Information Technology Policy. (JMV)