Marketing Reference Services.

Fuente: ERIC Institute of Education Sciences
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Bibliographic Details
Main Author: Norman, O. Gene
Format: Recurso educativo Open Access
Language:en
Published: 1995
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author Norman, O. Gene
author_facet Norman, O. Gene
Norman, O. Gene
collection Education Resources Information Center
contents Marketing Reference Services. Norman, O. Gene Advertising Costs Library Services Literature Reviews Marketing Reference Services Strategic Planning Relates the marketing concept to library reference services. Highlights include a review of the literature and an overview of marketing, including research, the marketing mix, strategic plan, marketing plan, and marketing audit. Marketing principles are applied to reference services through the marketing mix elements of product, price, place, and promotion. (56 references) (AEF)
format Recurso educativo Open Access
id eric_EJ508695
institution ERIC Institute of Education Sciences
language en
publishDate 1995
record_format eric
spellingShingle Marketing Reference Services.
Norman, O. Gene
Advertising
Costs
Library Services
Literature Reviews
Marketing
Reference Services
Strategic Planning
Marketing Reference Services. Norman, O. Gene Advertising Costs Library Services Literature Reviews Marketing Reference Services Strategic Planning Relates the marketing concept to library reference services. Highlights include a review of the literature and an overview of marketing, including research, the marketing mix, strategic plan, marketing plan, and marketing audit. Marketing principles are applied to reference services through the marketing mix elements of product, price, place, and promotion. (56 references) (AEF)
title Marketing Reference Services.
topic Advertising
Costs
Library Services
Literature Reviews
Marketing
Reference Services
Strategic Planning
url https://eric.ed.gov/?id=EJ508695