Marketing Reference Services.
Fuente:
ERIC Institute of Education Sciences
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| Main Author: | |
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| Format: | Recurso educativo Open Access |
| Language: | en |
| Published: |
1995
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| Subjects: | |
| Online Access: | |
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| _version_ | 1867181183316525057 |
|---|---|
| author | Norman, O. Gene |
| author_facet | Norman, O. Gene Norman, O. Gene |
| collection | Education Resources Information Center |
| contents | Marketing Reference Services. Norman, O. Gene Advertising Costs Library Services Literature Reviews Marketing Reference Services Strategic Planning Relates the marketing concept to library reference services. Highlights include a review of the literature and an overview of marketing, including research, the marketing mix, strategic plan, marketing plan, and marketing audit. Marketing principles are applied to reference services through the marketing mix elements of product, price, place, and promotion. (56 references) (AEF) |
| format | Recurso educativo Open Access |
| id | eric_EJ508695 |
| institution | ERIC Institute of Education Sciences |
| language | en |
| publishDate | 1995 |
| record_format | eric |
| spellingShingle | Marketing Reference Services. Norman, O. Gene Advertising Costs Library Services Literature Reviews Marketing Reference Services Strategic Planning Marketing Reference Services. Norman, O. Gene Advertising Costs Library Services Literature Reviews Marketing Reference Services Strategic Planning Relates the marketing concept to library reference services. Highlights include a review of the literature and an overview of marketing, including research, the marketing mix, strategic plan, marketing plan, and marketing audit. Marketing principles are applied to reference services through the marketing mix elements of product, price, place, and promotion. (56 references) (AEF) |
| title | Marketing Reference Services. |
| topic | Advertising Costs Library Services Literature Reviews Marketing Reference Services Strategic Planning |
| url | https://eric.ed.gov/?id=EJ508695 |