The Marketing of Special Libraries to Their Parent Organisations: A Study of Selected Melbourne Institutions.
Fuente:
ERIC Institute of Education Sciences
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| Autor principal: | |
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| Formato: | Recurso educativo Open Access |
| Lenguaje: | en |
| Publicado: |
1995
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| Materias: | |
| Acceso en línea: | |
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| _version_ | 1867181243557216256 |
|---|---|
| author | Kelso, Helena |
| author_facet | Kelso, Helena Kelso, Helena |
| collection | Education Resources Information Center |
| contents | The Marketing of Special Libraries to Their Parent Organisations: A Study of Selected Melbourne Institutions. Kelso, Helena Library Planning Library Services Marketing Special Libraries Strategic Planning A survey of corporate and government libraries in Victoria, Australia, revealed that many are in favor of marketing services to their parent organizations, but in practice very few undertake formal marketing planning. Highlights elements of marketing processes in use by libraries and examines why more libraries are not preparing and implementing formal marketing plans. (Author/JKP) |
| format | Recurso educativo Open Access |
| id | eric_EJ513841 |
| institution | ERIC Institute of Education Sciences |
| language | en |
| publishDate | 1995 |
| record_format | eric |
| spellingShingle | The Marketing of Special Libraries to Their Parent Organisations: A Study of Selected Melbourne Institutions. Kelso, Helena Library Planning Library Services Marketing Special Libraries Strategic Planning The Marketing of Special Libraries to Their Parent Organisations: A Study of Selected Melbourne Institutions. Kelso, Helena Library Planning Library Services Marketing Special Libraries Strategic Planning A survey of corporate and government libraries in Victoria, Australia, revealed that many are in favor of marketing services to their parent organizations, but in practice very few undertake formal marketing planning. Highlights elements of marketing processes in use by libraries and examines why more libraries are not preparing and implementing formal marketing plans. (Author/JKP) |
| title | The Marketing of Special Libraries to Their Parent Organisations: A Study of Selected Melbourne Institutions. |
| topic | Library Planning Library Services Marketing Special Libraries Strategic Planning |
| url | https://eric.ed.gov/?id=EJ513841 |