Guardado en:
Detalles Bibliográficos
Autor principal: Kelly, Joyce
Formato: Recurso educativo Open Access
Lenguaje:en
Publicado: 1997
Materias:
Acceso en línea:https://eric.ed.gov/?id=EJ539659
Etiquetas: Agregar Etiqueta
Sin Etiquetas, Sea el primero en etiquetar este registro!
_version_ 1867180993725595648
author Kelly, Joyce
author_facet Kelly, Joyce
Kelly, Joyce
collection Education Resources Information Center
contents Generation Xers Create a Campaign for the Library. Kelly, Joyce Advertising College Students Creative Activities Higher Education Innovation Libraries Library Associations Student Projects The American Library Association (ALA) enlisted the help of design students at the University of Illinois/Chicago to produce an advertising campaign for the nation's libraries. The campaign, which took 15 weeks to prepare, resulted in bold, unusual, sometimes ambiguous, and thought-provoking ads. It embodied the relationship between libraries and the evolving culture based on the information explosion. (DGM)
format Recurso educativo Open Access
id eric_EJ539659
institution ERIC Institute of Education Sciences
language en
publishDate 1997
record_format eric
spellingShingle Generation Xers Create a Campaign for the Library.
Kelly, Joyce
Advertising
College Students
Creative Activities
Higher Education
Innovation
Libraries
Library Associations
Student Projects
Generation Xers Create a Campaign for the Library. Kelly, Joyce Advertising College Students Creative Activities Higher Education Innovation Libraries Library Associations Student Projects The American Library Association (ALA) enlisted the help of design students at the University of Illinois/Chicago to produce an advertising campaign for the nation's libraries. The campaign, which took 15 weeks to prepare, resulted in bold, unusual, sometimes ambiguous, and thought-provoking ads. It embodied the relationship between libraries and the evolving culture based on the information explosion. (DGM)
title Generation Xers Create a Campaign for the Library.
topic Advertising
College Students
Creative Activities
Higher Education
Innovation
Libraries
Library Associations
Student Projects
url https://eric.ed.gov/?id=EJ539659