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| Main Author: | |
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| Format: | Recurso educativo Open Access |
| Language: | en |
| Published: |
1997
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| Subjects: | |
| Online Access: | https://eric.ed.gov/?id=EJ539659 |
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Table of Contents:
- Generation Xers Create a Campaign for the Library. Kelly, Joyce Advertising College Students Creative Activities Higher Education Innovation Libraries Library Associations Student Projects The American Library Association (ALA) enlisted the help of design students at the University of Illinois/Chicago to produce an advertising campaign for the nation's libraries. The campaign, which took 15 weeks to prepare, resulted in bold, unusual, sometimes ambiguous, and thought-provoking ads. It embodied the relationship between libraries and the evolving culture based on the information explosion. (DGM)