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| Main Authors: | , |
|---|---|
| Format: | Recurso educativo Open Access |
| Language: | en |
| Published: |
1996
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| Subjects: | |
| Online Access: | https://eric.ed.gov/?id=EJ539772 |
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Table of Contents:
- Using Undergraduate Marketing Students in an Unobtrusive Reference Evaluation. Tygett, Mary And Others Focus Groups Higher Education Institutional Evaluation Library Instruction Library Skills Reference Services Undergraduate Students User Satisfaction (Information) Senior marketing research students conducted an unobtrusive survey of reference services at Central Missouri State University, and found 74% of reference transactions rated satisfactory or very satisfactory. Focus groups suggested including library information in freshman orientation packets, providing reference help during the day, and requiring a library skills course. They faulted faculty for not knowing the library and its services. (PEN)