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| Main Author: | |
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| Format: | Recurso educativo Open Access |
| Language: | en |
| Published: |
1997
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| Subjects: | |
| Online Access: | https://eric.ed.gov/?id=EJ541507 |
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Table of Contents:
- Reference No Longer Is a "P" Word: The Reference Archivist as Marketer. Gracy, David B., II Adoption (Ideas) Archives Change Strategies Library Services Marketing Personality Traits Reference Services Users (Information) Although the personality traits of archivists make them resistant to adopting marketing strategies, changes in the archival environment and information require that reference archivists understand and use concepts of marketing to advance archival services. Discusses changes in archival service, concepts of marketing: customer-orientation, exchange, and product, and character traits of archivists. (PEN)