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| Auteur principal: | |
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| Format: | Recurso educativo Open Access |
| Langue: | en |
| Publié: |
1997
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| Sujets: | |
| Accès en ligne: | https://eric.ed.gov/?id=EJ547736 |
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| _version_ | 1867180817132814337 |
|---|---|
| author | Cihak, Herb |
| author_facet | Cihak, Herb Cihak, Herb |
| collection | Education Resources Information Center |
| contents | Marketing CD-ROM and Other Electronic Library Services. Cihak, Herb Databases Electronic Mail Information Scientists Internet Law Libraries Library Services Listservs Marketing Multimedia Materials Online Systems Optical Data Disks Workshops Argues that information professionals should market services to ensure success for their libraries. Describes marketing strategies used by the University of Kentucky College of Law Library to promote electronic library services: CD-ROM placement, CD-ROM and Internet workshops, instruction guides, faculty Web pages, online tours, electronic mail, listservs, online database support, and multimedia presentations. Also discusses drawbacks to marketing. (PEN) |
| format | Recurso educativo Open Access |
| id | eric_EJ547736 |
| institution | ERIC Institute of Education Sciences |
| language | en |
| publishDate | 1997 |
| record_format | eric |
| spellingShingle | Marketing CD-ROM and Other Electronic Library Services. Cihak, Herb Databases Electronic Mail Information Scientists Internet Law Libraries Library Services Listservs Marketing Multimedia Materials Online Systems Optical Data Disks Workshops Marketing CD-ROM and Other Electronic Library Services. Cihak, Herb Databases Electronic Mail Information Scientists Internet Law Libraries Library Services Listservs Marketing Multimedia Materials Online Systems Optical Data Disks Workshops Argues that information professionals should market services to ensure success for their libraries. Describes marketing strategies used by the University of Kentucky College of Law Library to promote electronic library services: CD-ROM placement, CD-ROM and Internet workshops, instruction guides, faculty Web pages, online tours, electronic mail, listservs, online database support, and multimedia presentations. Also discusses drawbacks to marketing. (PEN) |
| title | Marketing CD-ROM and Other Electronic Library Services. |
| topic | Databases Electronic Mail Information Scientists Internet Law Libraries Library Services Listservs Marketing Multimedia Materials Online Systems Optical Data Disks Workshops |
| url | https://eric.ed.gov/?id=EJ547736 |