Guardado en:
| Autor principal: | |
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| Formato: | Recurso educativo Open Access |
| Lenguaje: | en |
| Publicado: |
1997
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| Materias: | |
| Acceso en línea: | https://eric.ed.gov/?id=EJ547736 |
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- Marketing CD-ROM and Other Electronic Library Services. Cihak, Herb Databases Electronic Mail Information Scientists Internet Law Libraries Library Services Listservs Marketing Multimedia Materials Online Systems Optical Data Disks Workshops Argues that information professionals should market services to ensure success for their libraries. Describes marketing strategies used by the University of Kentucky College of Law Library to promote electronic library services: CD-ROM placement, CD-ROM and Internet workshops, instruction guides, faculty Web pages, online tours, electronic mail, listservs, online database support, and multimedia presentations. Also discusses drawbacks to marketing. (PEN)