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| Main Author: | |
|---|---|
| Format: | Recurso educativo Open Access |
| Language: | en |
| Published: |
1998
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| Subjects: | |
| Online Access: | https://eric.ed.gov/?id=EJ565444 |
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Table of Contents:
- To Market To Market: A Look at Children's Book Publishing. Elleman, Barbara Adolescent Literature Bookstores Childrens Literature Cost Effectiveness Foreign Countries Marketing Publishing Industry Examines the state of children's book publishing with an emphasis on marketing, arguing that profitability is the main concern of top management. The acception/rejection process is discussed, as well as the close contact between bookstore chains and juvenile marketing staffs. Considers targeting new markets and children's book publishing in other countries. (AEF)