Gespeichert in:
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| Format: | Recurso educativo Open Access |
| Sprache: | en |
| Veröffentlicht: |
1998
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| Schlagworte: | |
| Online-Zugang: | https://eric.ed.gov/?id=EJ573936 |
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Inhaltsangabe:
- Columbia University Press: Trading on Tradition. Fialkoff, Francine Cooperative Programs Higher Education Marketing Publications Publishing Industry Reference Materials Scholarly Writing Universities University Presses Columbia University Press's current and future solvency rests on a complex balance of reference, scholarly, and trade titles as well as an innovative collaboration with the library to help guarantee the house's preeminence in the academic community. The Press's strategic approach is described. (Author)