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| Main Author: | |
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| Format: | Recurso educativo Open Access |
| Language: | en |
| Published: |
1998
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| Subjects: | |
| Online Access: | https://eric.ed.gov/?id=EJ577844 |
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| _version_ | 1867180556556435456 |
|---|---|
| author | Dodsworth, Ellen |
| author_facet | Dodsworth, Ellen Dodsworth, Ellen |
| collection | Education Resources Information Center |
| contents | Marketing Academic Libraries: A Necessary Plan. Dodsworth, Ellen Academic Libraries Higher Education Library Administration Library Development Library Planning Library Services Marketing Program Evaluation Publicity Strategic Planning User Needs (Information) To coordinate an academic-library marketing effort effectively, a comprehensive plan is essential. A traditional marketing plan consists of four activities: determining what to promote, defining target audiences, choosing type of outreach, and evaluating program. Suggestions for promotional activities, forms of publicity, and examples from the Government Documents Department of Lauinger Library are provided. (Author/AEF) |
| format | Recurso educativo Open Access |
| id | eric_EJ577844 |
| institution | ERIC Institute of Education Sciences |
| language | en |
| publishDate | 1998 |
| record_format | eric |
| spellingShingle | Marketing Academic Libraries: A Necessary Plan. Dodsworth, Ellen Academic Libraries Higher Education Library Administration Library Development Library Planning Library Services Marketing Program Evaluation Publicity Strategic Planning User Needs (Information) Marketing Academic Libraries: A Necessary Plan. Dodsworth, Ellen Academic Libraries Higher Education Library Administration Library Development Library Planning Library Services Marketing Program Evaluation Publicity Strategic Planning User Needs (Information) To coordinate an academic-library marketing effort effectively, a comprehensive plan is essential. A traditional marketing plan consists of four activities: determining what to promote, defining target audiences, choosing type of outreach, and evaluating program. Suggestions for promotional activities, forms of publicity, and examples from the Government Documents Department of Lauinger Library are provided. (Author/AEF) |
| title | Marketing Academic Libraries: A Necessary Plan. |
| topic | Academic Libraries Higher Education Library Administration Library Development Library Planning Library Services Marketing Program Evaluation Publicity Strategic Planning User Needs (Information) |
| url | https://eric.ed.gov/?id=EJ577844 |