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| Main Author: | |
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| Format: | Recurso educativo Open Access |
| Language: | en |
| Published: |
1998
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| Subjects: | |
| Online Access: | https://eric.ed.gov/?id=EJ577844 |
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Table of Contents:
- Marketing Academic Libraries: A Necessary Plan. Dodsworth, Ellen Academic Libraries Higher Education Library Administration Library Development Library Planning Library Services Marketing Program Evaluation Publicity Strategic Planning User Needs (Information) To coordinate an academic-library marketing effort effectively, a comprehensive plan is essential. A traditional marketing plan consists of four activities: determining what to promote, defining target audiences, choosing type of outreach, and evaluating program. Suggestions for promotional activities, forms of publicity, and examples from the Government Documents Department of Lauinger Library are provided. (Author/AEF)