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Bibliographic Details
Main Author: Schuman, Patricia Glass
Format: Recurso educativo Open Access
Language:en
Published: 1998
Subjects:
Online Access:https://eric.ed.gov/?id=EJ577888
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Table of Contents:
  • Say the Right Thing: Winning Strategies for Talking to the Press. Schuman, Patricia Glass Librarians Mass Media Role News Media News Reporting Public Relations Questioning Techniques Presents 12 rules for librarians who have to deal with the media, particularly reporters. Highlights include reframing of questions, benefits of a positive approach, the need for repetition, sample questions to practice on, and a sidebar that presents a reporter's viewpoint. (LRW)