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Bibliographic Details
Main Author: Wolpert, Ann
Format: Recurso educativo Open Access
Language:en
Published: 1998
Subjects:
Online Access:https://eric.ed.gov/?id=EJ580181
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Table of Contents:
  • Services to Remote Users: Marketing the Library's Role. Wolpert, Ann Academic Libraries Competition Computer Uses in Education Distance Education Electronic Libraries Higher Education Library Services Marketing Performance Factors Users (Information) World Wide Web Discussion of the impact of distance education on academic libraries focuses on marketing aspects. Topics include the rapid expansion of educational computing; the maturing of higher education; the World Wide Web as competitor to academic libraries; business purposes of academic libraries; distance education strategies; servicing market segments; and value-based performance. (LRW)