Guardado en:
| Autor principal: | |
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| Formato: | Recurso educativo Open Access |
| Lenguaje: | en |
| Publicado: |
1998
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| Materias: | |
| Acceso en línea: | https://eric.ed.gov/?id=EJ582230 |
| Etiquetas: |
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Tabla de Contenidos:
- Managing CD-ROM Service in Malaysian Academic Libraries. Majid, Shaheen Academic Libraries Computer Software Foreign Countries Higher Education Information Retrieval Library Development Library Instruction Library Services Marketing Optical Data Disks Explores the management of CD-ROM service in Malaysian academic libraries and marketing strategies used to popularize it. Findings revealed that these libraries use a variety of marketing and promotional channels, some of which need improvement; the libraries need to strengthen their end-user education programs to suit users with different levels of computing and information-retrieval skills. (Author/AEF)