A Marketing Approach to the Design of Education Programs for Undergraduates.

Fuente: ERIC Institute of Education Sciences
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Bibliographic Details
Main Author: Cheuk, Bonnie
Format: Recurso educativo Open Access
Language:en
Published: 1999
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author Cheuk, Bonnie
author_facet Cheuk, Bonnie
Cheuk, Bonnie
collection Education Resources Information Center
contents A Marketing Approach to the Design of Education Programs for Undergraduates. Cheuk, Bonnie Academic Libraries Cognitive Development Cognitive Mapping Cognitive Style Higher Education Instructional Design Learning Theories Library Instruction Library Skills Marketing Models Needs Assessment Undergraduate Students User Needs (Information) Discusses undergraduate needs for user education for effective library use. Describes models for understanding needs, including a subject-based hierarchical model; examines learning theories for undergraduates, including cognitive style mapping and cognitive development; and presents models of user education. (LRW)
format Recurso educativo Open Access
id eric_EJ599722
institution ERIC Institute of Education Sciences
language en
publishDate 1999
record_format eric
spellingShingle A Marketing Approach to the Design of Education Programs for Undergraduates.
Cheuk, Bonnie
Academic Libraries
Cognitive Development
Cognitive Mapping
Cognitive Style
Higher Education
Instructional Design
Learning Theories
Library Instruction
Library Skills
Marketing
Models
Needs Assessment
Undergraduate Students
User Needs (Information)
A Marketing Approach to the Design of Education Programs for Undergraduates. Cheuk, Bonnie Academic Libraries Cognitive Development Cognitive Mapping Cognitive Style Higher Education Instructional Design Learning Theories Library Instruction Library Skills Marketing Models Needs Assessment Undergraduate Students User Needs (Information) Discusses undergraduate needs for user education for effective library use. Describes models for understanding needs, including a subject-based hierarchical model; examines learning theories for undergraduates, including cognitive style mapping and cognitive development; and presents models of user education. (LRW)
title A Marketing Approach to the Design of Education Programs for Undergraduates.
topic Academic Libraries
Cognitive Development
Cognitive Mapping
Cognitive Style
Higher Education
Instructional Design
Learning Theories
Library Instruction
Library Skills
Marketing
Models
Needs Assessment
Undergraduate Students
User Needs (Information)
url https://eric.ed.gov/?id=EJ599722