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| Main Author: | |
|---|---|
| Format: | Recurso educativo Open Access |
| Language: | en |
| Published: |
1999
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| Subjects: | |
| Online Access: | https://eric.ed.gov/?id=EJ599733 |
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Table of Contents:
- Marketing Library Instruction Services: Changes and Trends. Nims, Julia K. Academic Libraries Educational Change Higher Education Information Technology Library Instruction Marketing Orientation Program Improvement Public Relations User Needs (Information) Examines the role of marketing, promotional activities, and public relations in library instructional services and discusses some reactions to using these techniques to improve instruction programs. Considers information technology, the explosion of available information, and changes in users, and emphasizes the need to respond to user needs. (Author/LRW)